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BIONICLE The Official Website

The Official BIONICLE Website (traditionally reachable through the address www.bionicle.com) was the official website maintained by The LEGO Group to promote their BIONICLE product line. The site was active from 2001 to mid-2012 before entering a hiatus following LEGO's cancellation of the BIONICLE line in 2010. In late 2014 the site returned to promote LEGO's 2015 reboot of the BIONICLE line, but was later taken offline again following the line's cancellation in 2016. As of 2020, the site is no longer active.

Throughout its 2001-2010 run, the site regularly underwent significant updates roughly every six months, corresponding to the toy line's semiannual product cycle, with even more drastic changes typically occurring around the start of each calendar year. All versions of the site hosted storyline material and BIONICLE-related multimedia, generally in the form of character biographies (often called "Bios"), plot summaries, online games, videos or animations, digital versions of the BIONICLE comic series, wallpapers, screensavers, and other downloadable content or multimedia, all of which were made available free of charge. Almost all versions of the site contained a reward system which exchanged exclusive content for codes obtained through product purchases.

Versions

See individual pages for information on each year's version of the site.